Benefits of Claiming Your Business on Google?

Having an online presence is absolutely essential. In this day and age, most research is done online. Whether you are writing an essay or looking for a local restaurant that serves a particular kind of food, people take their queries to the internet. Information is not only easily accessible, but so are opinions and other resources that can prove useful to a consumer. As a business owner, you will want to extend your reach when it comes to visibility and findability. Of course, traditional factors still apply. Location, signage, print advertising etc. are all important things to consider, but since a majority of people rely on finding new businesses and services via the internet, it is incredibly important that you have a web presence – so why not go for the best and ensure that you claim your Google Maps listing?

Google is one of the largest companies today, and it is arguably the best and most used search engine in existence. Knowing this, it only makes sense that you would want to claim your Google Maps listing for your business. But what exactly will doing this do for your business, and why is it important?

As already stated, Google is the most widely used search engine, meaning that if anyone needs any sort of information they are statistically more likely to send their queries through Google and they are more likely to trust Google’s results as well. Among Google’s many services is Google Maps which features detailed maps of areas across the globe, even featuring street views for visual reference that are frequently updated as well as business information for companies whose locations are listed on their maps. What having a Google Maps listing does for your business is make it easily findable, visible and understandable. If someone is looking for a particular business or service, and your company pops up, Google will feature basic information that people can then use for quick reference. The easier information is to find, the more likely people will find it useful. Google will not only list your business location, but it will also display your business hours, general information and it may even feature user reviews.

Having a Google Maps listing does not necessarily trump having a website but it is definitely useful to have both. People may still want additional information about your business, but by making sure it is listed with Google you are more likely to garner more web traffic. Google Maps not only makes your business more visible in terms of its physical location, but it can also help improve your search engine ratings (meaning that your business’ website and your Google Maps blurb are more likely to show up in basic web searches), and it acts as a form of free internet marketing as well.

The best thing about registering your business is that it is easy. The service is called Google My Business and it creates a Google Maps feature for your business and it also allows you to provide basic business information that will also be displayed as a part of Google Places featuring things such as business hours, your phone number, your address or even a link to your main site. You can even add things like photos, virtual tours, or anything else that can help make your business stand apart from the rest.


To add or claim your Business Profile, follow these steps:

  1. Open Google My Business.
  2. In the top-right corner, click Sign in.
  3. Sign in to your Google Account, or create one if you don’t already use Google services.
  4. Enter the name of your business, and click Next.
  5. Enter your business location, then click Next.
  6. Choose if you want your business location to appear on Google Maps.
    • If you serve customers at your business address:
      1. Enter your business address, then click Next.
        Note: If you also serve customers outside your business address, you’ll have the option to list your service areas as well.
    • If you don’t serve customers at your business address:
      1. Enter your business address.
      2. At the bottom, click I deliver goods and services to my customers and then Next.
      3. List your service areas, then click Next.
  7. Use the search field to select a business category, then click Next.
  8. Enter a phone number or website URL for your business, then click Next.
    Note: You’ll also have the option to create a free website based on your information.
  9. To complete sign-up and verify your connection to this business, click Finish.
  10. Select a verification option.
    • To verify at another time, click More options and then Later. If you’re not authorized to manage the business, find the person in your organization who’s authorized and continue the process.

Note: If you see a page that says “This listing has already been claimed,” click Request access and follow the directions to claim your business. Learn more about how to request ownership.


  1. On your phone or tablet, open the My Business app.
  2. Sign in with the Google Account you’d like to use to manage your business.
    • If this is your first time adding a business to Google, sign in with the Google Account you’d like to use to manage your business and tap Continue.
    • If you’ve added a business before, tap More, then tap the name of your business to reveal a list of all listings in your account. Scroll to the bottom of the page and choose Add a new business.
  3. If you see a dialog letting you know that someone else has verified the business, follow these steps.
  4. Enter your business name and information and agree to the Terms of Service. Tap Continue when you’re ready to create a listing for your business.

Use Google Maps to claim your business

To claim your business on Google Maps, follow these steps:

  1. On your phone or tablet, open the Google Maps app
  2. Search for your business.
  3. Open the business information panel, then scroll down and tap Claim this business Claim this business.